HTML & CSS for Business and Marketing
HTML isthat the foundation of all net pages. It defines the structure of a page, whereas CSS defines its style. HyperText Mark-Up Language and CSS are the start of everything you wish to grasp to create easy websites.
For businessand marketing teams, knowing what’s possible with HTML and CSS empowers teams to be more creative, analytical, and data-driven. Understanding HTML and CSS means being able to edit websites and landing pages, work with content management systems (CMSs), and craft eye-catching emails. Behind the scenes, it helps you create SEO-friendly content, measure the success of your marketing campaigns, and ensure the accessibility of your site.
With basic information of HTMLand CSS, groups will respond quickly to promoting opportunities and troubleshoot issues, while not having to believe the assistance of a developer. And if you are doing work with developers or a development team, understanding HTML and CSS can cause more practical communication across technical and non-technical teams.
To help you get started, this guide introduces the most common HTML and CSS applications for businessand marketing teams. We’ll review the fundamentals of each language, explore the difference between the two, and provide resources, tools, and additional training to help you get started.
What is HTML?
HTML stands for HyperText Markup Language. It determines what elements are displayed on a web page. HTML helps you organize content, make web pages easier to read, and tell search engines what the most important keywords are using heading tags.
Here’s an example of what HTML looks like for hyperlinked text:
Here’s how it would appear on a web page: Authenticode
Most HTML elements have an opening tag, such as <a> , and a closing tag, such as </a>. The tags define what HTML element is being displayed.
HTML is most often used in web pages, emails, and blog posts. Many content management systems (CMSs) have two ways that you can edit content. One way is using a drag-and-drop editor to add or modify content on a page. The other way is using an HTML editor to directly modify a page’s source code. You can also write HTML using a standalone text editor.
What is CSS?
CSS stands for Cascading Style Sheets. It describes how HTML elements are displayed, adding colours, fonts, spacing, alignment, and more to create great-looking web pages. CSS helps you create layouts that adapt to different screen sizes, and style web pages to fit the look and feel of your brand.
There are a couple ways to add CSS to your web page. You can add inline CSS to modify a single HTML element, use an internal style sheet to format an entire web page, or link to an external style sheet that might be used to modify one or more web pages.
The CSS selector indicates where the style will be applied (in this case, to the paragraph element). The declaration background-color: Tomato; describes how the element will be styled. In this example, the paragraphelement will have a tomato-colouredbackground. You’ll also find CSS written this way ininternal andexternal style sheets.
Here’s an example of HTML and CSS together, this time with inline styling. The syntax for inline CSS is slightly different than the syntax for a CSS style sheet.
The selected element is aheading element. It includes a colour attribute that styles the heading as red text.
Understanding the fundamentals of HTML and CSS can help you and your businessand marketing team become more creative, data-driven, and independent.
You’ll be equipped with the technical knowledge to fine-tune web pages, create great-looking emails, optimize for SEO, measure your marketing effort, and so much more.
And knowing what’s possible with HTML and CSS can empower your team to pursue new ideas and opportunities with confidence and the technical skills to turn those ideas into reality.